Turns out there are many other penguin lovers out there. I heard about this one only because The Atlantic wrote about one of conservations biggest awards was giving from the Indianapolis Zoo to the group.
The society's first work was in Patagonia (Argentina), where the director had grown up. He started as a child saving penguins from oil spillage. Now the program works all over the world with them. Their reasoning is that when penguins are doing well, the ocean ecosystem is doing well.
And they have some great images on their web site.