While we were in England in June, I needed to buy batteries. I went to the store and was a bit taken aback by the packaging.
In the States, the Bunny is the Energizer Rabbit. We are all familiar with the fake bunny that will not stop waltzing across the screen, beating that damn drum. For some, the stuffed bunny is cute as can be. For others, like me, he is a bit annoying. I assume he is scary to others, as clowns are to Ed.
But he is ubiquitous.
Then, I enter the equivalent to Best Buy or Staples over there to get a Bluetooth keyboard. It needs batteries, so I grab a package, and I am horrified to see that England has perverted our Energizer Bunny to some bizzaro, very of a scary Energizer Bunny.
I only remembered this today because my Bluetooth keyboard is out of batteries and I have to get more batteries and I am confronted with the dead-eyed pink version of our beloved bunny.
That bunny has dead eyes Stuff of nightmares |
You may have noticed right away what I did not. The "Energizer Bunny" in England is the nightmare mascot for Duracell, not Energizer.
I developed a little deeper down the rabbit hole (see what I did there) to find out what was going on. It turns out that starting in 1992, and continuing for decades, a legal fight was going on between the two companies. Obviously, not between the actual bunnies; ours would kick their bunny ass from here to Canada by using his drumsticks.
But they seem to have resolved this years ago by letting The Energizer Bunny free to roam in the United States and the Duracell child's nightmare free to roam in England.
We got the better of that deal.
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